V23 | External Corporate Communication | Business Communication Unit 2 | BBA | CCSU

Pratiksha Ma'am from Prince Institute of Innovative Technology (PIIT), Greater Noida explains external corporate communication and its role in building relationships with clients, stakeholders, and the public. The lecture covers strategies, channels, and best practices for conveying information clearly and maintaining a positive organizational image. Students will learn how effective external communication enhances brand reputation, supports marketing and public relations efforts, and fosters trust with external audiences. Real-world examples illustrate practical applications, making this session essential for BBA students aiming to master professional communication in corporate settings.

V23 | External Corporate Communication | Business Communication Unit 2 | BBA | CCSU | By Pratiksha Ma'am

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